Synergy Business Intelligence | Useful Industry Resources

Useful Industry Resources

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White Paper: Data Driven Marketing

This report examines how organizations are using data to impact marketing performance and marketing effectiveness. It highlights best practices from 272 organizations to identify how best-in-class organizations use data to achieve superior performance.

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Those Nasty “Hairball” Analytics Projects: Usually There’s A Data Warehouse At The Core

James Kobielus Information Management Blogs, July 12, 2010 Sometimes I feel like Ol’ Doc Jim. As Forrester’s lead analyst on data warehousing (DW), my core job often involves diagnosing enterprise analytics practitioners’ DW aches and pains. I try to cultivate a reassuring bedside manner and give them something for both immediate and long-term relief from their problems.
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Dysfunctional Business Intelligence Teams

Patrick Lencioni’s popular best-selling book, The Five Dysfunctions of a Team, contrasts the characteristics of dysfunctional and productive teams. It is an easy-to-understand model that reflects the experiences we’ve had with business intelligence (BI) teams over the last eighteen years.
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Data Quality is a Business Issue: Getting Back to Basics, Part 1

There is a growing trend by businesses to sponsor IT-led data quality and governance initiatives as companies extend their end-to-end business processes and expand their business intelligence and analytic initiatives. Accompanying this trend has been a sharp increase in information technology (IT) methodology and technology-centric applications, solutions and initiatives to address data quality and management concepts.

Many of these efforts have met with mixed results.